HZM Capital

Challenge: For the launch of Prisma Shopping Center in Jinqiao, Pudong, Shanghai, client wanted to “personalize” their brand logo to stand out in a creative manner across the different areas of the complex, while maintaining the core structural integrity of the triangle shape to keep the brand image consistent, and yet engaging.

Solution:

DYNAMIC BRAND ICONS

We utilized the triangular spatial perspective of the Prisma logo, and integrated the commercial characteristics and tenant mix of each area, to make it relevant to different sections of the shopping center: transportation, art, interaction, gardens & riverside areas. We achieved different visual effects, and created the foundation for future logo and graphic development while maximizing shoppers’ brand engagement.